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    Creativity in Employment Application Lands a McDonald’s Job

    by  • December 2, 2011 • On Culture

    Here’s a creative job application we’ve always loved. It landed the applicant a job at McDonald’s in Florida. Name: Greg Bulmash Sex: Not yet. Still waiting for the right person. Desired position: Company’s president or vice president. But seriously, whatever’s available. If I was in a position to be picky, I wouldn’t be applying here [...]

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    Management Advice to Live By

    by  • December 2, 2011 • On Public Relations Management

    Some years back, legendary PR guy Keith Moore conducted a national survey of public relations managers in higher education. We thought some of the responses to the question, “What advice would you give to a new manager?” were thoughtful and fascinating. “Listen, coach, guide—direct, look slightly up to everyone, be patient, don’t be afraid to [...]

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    A Primer on How to Get Started in National Media Relations

    by  • December 2, 2011 • On News Media and Media Relations

    Bill Tyson, president of Morrison and Tyson Communications in Walpole, N.H., is one of the nation’s leading experts on national media relations. For more than a quarter century Bill has focused on helping colleges and universities get their stories told in the national news media. We’ve always appreciated Bill’s sound and well reasoned advice, so [...]

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    Slogans That Really Sell Services

    by  • December 2, 2011 • On Culture

    From an Internet compilation, here are some signs and slogans businesses use to connect with their customers: Plumber: We repair what your husband fixed. Pizza shop: Seven days without pizza makes one weak. Tire shop: Invite us to your next blowout. Plastic surgeon: Hello, can we pick your nose? Towing company: We don’t charge an [...]

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    Captivating Headlines

    by  • December 2, 2011 • On Culture

    Here are some newspaper headlines (circa 2000) for stories we really wanted to read: Include Your Children When Baking Cookies Something Went Wrong in Jet Crash, Experts Say Police Begin Campaign to Run Down Jaywalkers Drunks Get Nine Months in Violin Case Iraqi Head Seeks Arms Prostitutes Appeal to Pope Panda Mating Fails; Veterinarian Takes [...]

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    “Insightful, candid, and informed…”

    by  • December 1, 2011 • Uncategorized

    For years, Don Hale has been one of higher education PR’s most insightful, candid, and informed practitioners.  His willingness to share his observations, opinions, and analyses with colleagues is one of our field’s most bountiful gifts. Roland King, APR, Fellow PRSA Vice President for Public Affairs National Association of Independent Colleges and Universities

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    “The consummate PR professional…”

    by  • December 1, 2011 • Uncategorized

    Don Hale is the consummate PR professional. He has the wisdom, vision and experience to assess the landscape from the highest altitudes. He has the managerial know-how to supervise work on the ground.  And he has the hands-on technical and tactical skills to do all the things he leads and manages others in doing. That’s [...]

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    “One of the most respected thought leaders…”

    by  • December 1, 2011 • Uncategorized

    Don Hale is one of the most respected thought leaders in higher education in the country.  He is on everyone’s top 10 list of public relations advisers, counselors and strategists to chancellors, presidents and trustees at both public and private universities. None better than Don! Michael L. Warden, APR Vice President – Communications & Marketing [...]

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    “Embodying clear, elemental ideas…”

    by  • December 1, 2011 • Uncategorized

    It’s been well said that the way to get across a profession is to wrap it up in a person.  Don Hale became successful in public relations by embodying clear, elemental ideas.  He understands how PR effectiveness depends on minimizing the audible media clutter, keeping messages clear, priorities few, and performing the job with considerable [...]

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