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    The Strategic Planning Top 10

    by  • January 11, 2012 • On Public Relations Management • 0 Comments

    Strategic planning for public relations can be a tough, time-consuming and politically challenging assignment, particularly at a college or university. Because public relations, unlike most other administrative functions, involves itself with almost every aspect of an institution and addresses (when it is done correctly) all of that institution’s key constituencies, development of a viable and [...]

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    Lincoln a Role Model for Public and Human Relations

    by  • December 21, 2011 • On Public Relations Management • 0 Comments

    If there was ever any doubt in your mind that Abraham Lincoln was the greatest of American presidents I suggest you read Doris Kearns Goodwin’s book, “Team of Rivals.” There are lessons in there for all us, especially public relations professionals. This wonderful and engaging work draws a compelling picture of a brilliant leader who [...]

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    PR Again at Top of the Stress Charts

    by  • December 4, 2011 • On Public Relations

    Public relations professionals have long understood that they are involved in one of the world’s most stressful professions. Conflict, change and uncertainty are a daily part of a PR person’s life. The Atlanta Journal-Constitution reports on the latest evidence that our feelings about stress aren’t all in our minds. In a Dec. 29, 2011 column [...]

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    Some Tunes Worth a Listen (We Think)

    by  • December 2, 2011 • On Culture

    Thought we’d share some tunes that never got a lot of air time, but we think are worth a listen. Here are 20 to get us started. Give them a shot if you haven’t heard them and let us know what you think.   Looking Into You                                                      Jackson Browne (A great songwriter at his best.) [...]

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    Defining and Identifying Opinion Leaders, a Crucial PR Target

    by  • December 2, 2011 • On Public Relations

    Opinion leaders are a crucial target for any public relations program. Why? Because they have the ability to influence other people’s actions through interpersonal contact.  The challenge for PR professionals is identifying these opinion leaders so they can build their understanding of and support for their organizations, enabling them to be advocates for those organizations [...]

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    Why Colleges and Universities Pursue National Media Coverage

    by  • December 2, 2011 • On News Media and Media Relations

    Colleges and universities pursue national news media coverage because it: Helps to build an institution’s reputation. Helps to build national awareness. Helps to build name recognition. Lends credibility to a college or university’s claim to be a major national institution. Brings value to key institutional messages by providing third-party endorsement. Can stimulate interest and support [...]

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    Some Definitions of Public Relations

    by  • December 2, 2011 • On Public Relations

    Smarter people than us have worked over the years to develop a concise definition of the field of public relations. Here is a collection of definitions harvested from textbooks, presentations and professional journals. Public relations is the management of communications between an organization and its publics. Public relations is the attempt to create opportunities or [...]

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    Defining Marketing, Advertising and Public Relations

    by  • December 2, 2011 • On Public Relations

    The intense and growing interest in marketing among the leadership of colleges and universities has led to a merger of public relations and marketing in the minds of folks who have a superficial knowledge of the fields. These are two distinct functions that have a connection, but it is important to understand they also have [...]

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