• On Communications Tools and Tactics

    Some examples of the challenges facing communicators engaged in this fundamental public relations activity.

    On the Conflict Between Writers and Designers

    by  • December 2, 2011 • On Communications Tools and Tactics

    This from Designer, the publication of the University and College Designers Association, on the tension between designers and writers. What writers think about designers Designers don’t (can’t?) read. Designers see copy as potential gray blocks (that if not kept gray can mess up a design). Designers have ego problems. Designers aren’t detail oriented. Designers only [...]

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    Twenty-Three Rules of Effective Writing to Consider

    by  • December 2, 2011 • On Communications Tools and Tactics

    We have always liked (but not always agreed with) these 23 rules of good writing by Frank Visco in “How To Write Good”: Avoid alliteration. Always. Prepositions are not words to end sentences with. Avoid clichés like the plague. (They’re old hat.) Employ the vernacular. Eschew obfuscation. Don’t use ampersands & abbreviations, etc. Parenthetical remarks [...]

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    Top 10 for Public Relations Writing Excellence

    by  • December 2, 2011 • On Communications Tools and Tactics

    We always respected the work of veteran public relations pro John Budd Jr., so we’ve kept his top 10 list of criteria for excellence in public relations writing. Writing—is it professional or pedestrian? Grammatical accuracy—self-explanatory. Relevance—of legitimate interest to whomever it is directed? Substance—does it say anything? Creativity—dull or interesting? Proactive or reactive—defensive writing is [...]

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    “This Is Your Brain On Drugs” Ad Campaign Had Measurable Impact

    by  • December 2, 2011 • On Communications Tools and Tactics

    Veterans of the communications business will remember the TV ad campaign that featured the line “This is your brain on drugs.” An egg frying in a pan was the accompanying visual of an ad that drew so much attention it became a part of almost every comedian’s routine. A creative approach, attention-grabbing visuals, an oft-repeated [...]

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    Points To Consider When Embarking on TV Advertising

    by  • December 2, 2011 • On Communications Tools and Tactics

    Some facts about television advertising you need to consider when using this communications tactic. Research has shown more than 80 percent of viewers can’t remember a typical commercial one day after they’ve seen it. Memorability of ads continues to decline. Technology has given viewers the opportunity to bypass ads completely. The keys to successful ad [...]

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    For Careful Writers and Editors Only

    by  • December 2, 2011 • On Communications Tools and Tactics

    Some thoughts for careful writers and editors to ponder. Is there any good reason to say “utilize” instead of “use”? Does anyone know what “e.g.” and “i.e” mean? Why do football players always “sustain” injuries? It’s got to be a lot tougher than “suffering” them. Seems like it is always better to “reside” in a [...]

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