• A To-Do List for Editors and Creative Directors

    by  • December 2, 2011

    Our thanks to a great former colleague, Peggy Neely, for this list of resolutions for editors and creative folks. I will never, ever use a “grip-and-grin” photo in any publication or Web site (unless my job depends on it…and even then, I’ll put up a fight). I will organize my files at least once a [...]

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    A Primer on How to Get Started in National Media Relations

    by  • December 2, 2011

    Bill Tyson, president of Morrison and Tyson Communications in Walpole, N.H., is one of the nation’s leading experts on national media relations. For more than a quarter century Bill has focused on helping colleges and universities get their stories told in the national news media. We’ve always appreciated Bill’s sound and well reasoned advice, so [...]

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    Slogans That Really Sell Services

    by  • December 2, 2011

    From an Internet compilation, here are some signs and slogans businesses use to connect with their customers: Plumber: We repair what your husband fixed. Pizza shop: Seven days without pizza makes one weak. Tire shop: Invite us to your next blowout. Plastic surgeon: Hello, can we pick your nose? Towing company: We don’t charge an [...]

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    Captivating Headlines

    by  • December 2, 2011

    Here are some newspaper headlines (circa 2000) for stories we really wanted to read: Include Your Children When Baking Cookies Something Went Wrong in Jet Crash, Experts Say Police Begin Campaign to Run Down Jaywalkers Drunks Get Nine Months in Violin Case Iraqi Head Seeks Arms Prostitutes Appeal to Pope Panda Mating Fails; Veterinarian Takes [...]

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    “Insightful, candid, and informed…”

    by  • December 1, 2011

    For years, Don Hale has been one of higher education PR’s most insightful, candid, and informed practitioners.  His willingness to share his observations, opinions, and analyses with colleagues is one of our field’s most bountiful gifts. Roland King, APR, Fellow PRSA Vice President for Public Affairs National Association of Independent Colleges and Universities

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    “The consummate PR professional…”

    by  • December 1, 2011

    Don Hale is the consummate PR professional. He has the wisdom, vision and experience to assess the landscape from the highest altitudes. He has the managerial know-how to supervise work on the ground.  And he has the hands-on technical and tactical skills to do all the things he leads and manages others in doing. That’s [...]

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    “One of the most respected thought leaders…”

    by  • December 1, 2011

    Don Hale is one of the most respected thought leaders in higher education in the country.  He is on everyone’s top 10 list of public relations advisers, counselors and strategists to chancellors, presidents and trustees at both public and private universities. None better than Don! Michael L. Warden, APR Vice President – Communications & Marketing [...]

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    “Embodying clear, elemental ideas…”

    by  • December 1, 2011

    It’s been well said that the way to get across a profession is to wrap it up in a person.  Don Hale became successful in public relations by embodying clear, elemental ideas.  He understands how PR effectiveness depends on minimizing the audible media clutter, keeping messages clear, priorities few, and performing the job with considerable [...]

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    “Very good on both the offense and defense…”

    by  • December 1, 2011

    Don is very good on both the offense and defense of public affairs. He tells the truth and he builds confidence among the working press and the public by doing so. He is also a wise adviser in inside councils. Larry Faulkner President of the Houston Endowment and President Emeritus of The University of Texas [...]

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    “An exemplar of best practices…”

    by  • December 1, 2011

    Don Hale is a top professional in his field. He is an exemplar of best practices in public and media relations. His success over the years in advancing higher education is outstanding. Bill Tyson President Morrison & Tyson Communications

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