• It’s You, It’s Not the PowerPoint

    by  • March 20, 2014

    Once upon a time presentations were made without PowerPoint. Venerable public relations pros vaguely remember the ancient times when keyboards were essential parts of typewriters, facsimile machines were critical office equipment and people had conversations without pulling out their mobile phones to check Facebook or “tweet.” The finest conference presenter I have ever seen used [...]

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    Resolve To Ax These Words and Phrases in 2014

    by  • December 18, 2013

    They’ve got a bank of TV monitors in the gym where I work out at lunchtime and it gives me choices. I can suffer through the insipid banter from the sports “experts” at ESPN, keep up with local news, reminisce during “The Andy Griffith Show,” or just go brain dead watching a network talk show [...]

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    Stop Wasting Time and Money

    by  • November 5, 2013

    Got another huge packet the other day. Several packets, in fact. They don’t all fit in a single inter-office envelope. They come in varieties of shapes and sizes, but they all have common characteristics. They are colorful. They are hugely self-serving. And they are an enormous waste of time, energy and resources. What should I [...]

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    Putting the “Con” in Consultant

    by  • September 16, 2013

    When I left Carnegie Mellon University some years back my friends and colleagues threw me a terrific farewell party. I will always remember that event, and I will always remember those friends and colleagues with a special fondness and appreciation. Those folks made my time in Pittsburgh a highlight of my professional life. One of [...]

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    Teachers Who Have Shaped My Mind and Actions

    by  • July 22, 2013

    The Moody Blues did a tune called “The Balance” back in 1972. It did not get a lot of attention even though it was on a fairly successful album called “A Question of Balance” that featured the hit song, “Question.” “The Balance” advises us to consider the origins of some of our feelings and perspectives, [...]

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    Precision is the Key to Credible Communication

    by  • June 3, 2013

    Those of us who have been in PR management for many years know there is a lot of what former Carnegie Mellon University president and good friend Robert Mehrabian calls “block and tackle.” You come to work each day and execute your plan by nailing down the details and simply getting the job done. Most [...]

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    Women Taught Me Leadership Lessons of a Lifetime

    by  • April 22, 2013

    Greatly enjoyed the Public Relations Society of America (PRSA) Senior Summit, the annual conference of PRSA’s Counselors to Higher Education section. I was honored to have the opportunity to participate on two April 17 panels, one on career transitions, the other on preparation for presidential changes. My remarks on career transition focused on the extraordinary [...]

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    The Gamble of a Presidential Transition

    by  • March 26, 2013

    Looking forward to participating in a panel discussion on presidential transitions at the annual meeting of the Counselors to Higher Education section of the Public Relations Society of America on April 17 in Washington, D.C. I’ve been fortunate enough to survive a number of leadership changes during my career, and I know it can be [...]

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    Constancy of Change a Fundamental of PR Practice

    by  • January 28, 2013

    The late George Harrison had it right in his song “The Light That Has Lighted the World” on his 1973 album, “Living in the Material World.” “It’s funny how people just won’t accept change,” Harrison sang, “as if nature itself they’d prefer rearranged.” In his international bestseller, “The Tibetan Book of Living and Dying,” Sogyal [...]

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    Finding PR Nirvana in Engagement and Consensus

    by  • November 30, 2012

    As marketing professionals continue to adopt public relations principles to define their practice it might be time to reiterate some fundamental differences between the two crafts. At its root, marketing is based on a transaction. I provide and promote a product or service. You buy it. While marketing uses some public relations concepts to stimulate [...]

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