• “Angry Birds” or Commencement Speech’s Lessons? No Contest

    by  • December 5, 2011 • 0 Comments

    Attended our daughter’s college graduation at The University of Texas at Austin recently. Having sat through many, many commencements over the years I had steeled myself for the inevitable tedium. But like so many seemingly mundane events in life this one provided some fodder for reflection. Because it was a College of Communication ceremony I [...]

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    PR Again at Top of the Stress Charts

    by  • December 4, 2011

    Public relations professionals have long understood that they are involved in one of the world’s most stressful professions. Conflict, change and uncertainty are a daily part of a PR person’s life. The Atlanta Journal-Constitution reports on the latest evidence that our feelings about stress aren’t all in our minds. In a Dec. 29, 2011 column [...]

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    Some Tunes Worth a Listen (We Think)

    by  • December 2, 2011

    Thought we’d share some tunes that never got a lot of air time, but we think are worth a listen. Here are 20 to get us started. Give them a shot if you haven’t heard them and let us know what you think.   Looking Into You                                                      Jackson Browne (A great songwriter at his best.) [...]

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    Defining and Identifying Opinion Leaders, a Crucial PR Target

    by  • December 2, 2011

    Opinion leaders are a crucial target for any public relations program. Why? Because they have the ability to influence other people’s actions through interpersonal contact.  The challenge for PR professionals is identifying these opinion leaders so they can build their understanding of and support for their organizations, enabling them to be advocates for those organizations [...]

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    Why Colleges and Universities Pursue National Media Coverage

    by  • December 2, 2011

    Colleges and universities pursue national news media coverage because it: Helps to build an institution’s reputation. Helps to build national awareness. Helps to build name recognition. Lends credibility to a college or university’s claim to be a major national institution. Brings value to key institutional messages by providing third-party endorsement. Can stimulate interest and support [...]

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    Some Definitions of Public Relations

    by  • December 2, 2011

    Smarter people than us have worked over the years to develop a concise definition of the field of public relations. Here is a collection of definitions harvested from textbooks, presentations and professional journals. Public relations is the management of communications between an organization and its publics. Public relations is the attempt to create opportunities or [...]

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    Defining Marketing, Advertising and Public Relations

    by  • December 2, 2011

    The intense and growing interest in marketing among the leadership of colleges and universities has led to a merger of public relations and marketing in the minds of folks who have a superficial knowledge of the fields. These are two distinct functions that have a connection, but it is important to understand they also have [...]

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    Patrick Jackson’s Nine Ways PR Affects the Bottom Line

    by  • December 2, 2011

    Gleaned from a speech by incomparable public relations guru and speaker Patrick Jackson, here are his “nine ways PR affects the bottom line.” Builds awareness and interest. Builds morale and increases productivity. Anticipates issues. Discovers opportunities. Eliminates executive isolation. Handles crises. Advocates and effects change. Advocates social responsibility. Influences public policy.

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    Duties That Likely Belong in a PR Manager’s Job Description

    by  • December 2, 2011

    This checklist is from a presentation on what actually belongs in a PR professional’s job description done while vice president for university relations at Carnegie Mellon University. Does your job description include: Building relationships with external and internal audiences, publics and stakeholders? Building partnerships with on-campus colleagues? Supporting the goals and objectives of your institution? [...]

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