Tips and tactics that may be useful as you try to put the pieces together.
When he left Stanford University after 30 years as director of the university’s news operation, Bob Beyers was recognized on the front page of The Wall Street Journal. His approach of handling and communicating the affairs of the university with the objectivity, aggressiveness and candor of an in-house journalist had earned him a national reputation. [...]
Read more →Management and meetings expert Roger Flax has a remedy for those long meetings we all have to attend. Try standing up. “When you remove the chairs and donuts,” he says, “participants come right to the point. They don’t settle in and get overly relaxed. They’re not distracted by side-issue conversations with people sitting next to [...]
Read more →It’s always been a tough assignment for college and university creative shops to garner the credit they deserve for the high-quality work they do. Something about professionals outside the academy being better somehow. So we enjoyed hearing this management strategy from a veteran of higher education public relations a decade or two ago, and it [...]
Read more →If you are looking to fill a writing or editing position or even support jobs that require language skills in your public relations, marketing or communications office you may want to consider a simple battery of tests. A spelling test. Give the applicant 20 challenging words and ask her or him to select the misspelled [...]
Read more →Some years back, legendary PR guy Keith Moore conducted a national survey of public relations managers in higher education. We thought some of the responses to the question, “What advice would you give to a new manager?” were thoughtful and fascinating. “Listen, coach, guide—direct, look slightly up to everyone, be patient, don’t be afraid to [...]
Read more →For years, Don Hale has been one of higher education PR’s most insightful, candid, and informed practitioners. His willingness to share his observations, opinions, and analyses with colleagues is one of our field’s most bountiful gifts. Roland King, APR, Fellow PRSA Vice President for Public Affairs National Association of Independent Colleges and Universities
Read more →Don Hale is the consummate PR professional. He has the wisdom, vision and experience to assess the landscape from the highest altitudes. He has the managerial know-how to supervise work on the ground. And he has the hands-on technical and tactical skills to do all the things he leads and manages others in doing. That’s [...]
Read more →Don Hale is one of the most respected thought leaders in higher education in the country. He is on everyone’s top 10 list of public relations advisers, counselors and strategists to chancellors, presidents and trustees at both public and private universities. None better than Don! Michael L. Warden, APR Vice President – Communications & Marketing [...]
Read more →It’s been well said that the way to get across a profession is to wrap it up in a person. Don Hale became successful in public relations by embodying clear, elemental ideas. He understands how PR effectiveness depends on minimizing the audible media clutter, keeping messages clear, priorities few, and performing the job with considerable [...]
Read more →Don is very good on both the offense and defense of public affairs. He tells the truth and he builds confidence among the working press and the public by doing so. He is also a wise adviser in inside councils. Larry Faulkner President of the Houston Endowment and President Emeritus of The University of Texas [...]
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