• On Public Relations

    Tough to define, sometimes difficult to understand, the field, along with the related professions of marketing and advertising, fosters some thoughtful appraisal under a theoretical and practical microscope.

    Thank You, Donald Trump

    by  • October 27, 2016 • On Culture, On Public Relations

    It has been a horrendous presidential campaign, the most horrific of my lifetime. I am appalled and saddened that a thoughtless, narcissistic clown like Donald Trump is a candidate for the most powerful position on Earth. His candidacy is an indictment of the political process today, the Republican Party and the vacuity of some of […]

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    The Sole of a Shoestring Budget

    by  • May 11, 2016 • On Public Relations, On Public Relations Management

    (I was honored to be part of a panel on “Shoestring Budgets That Deliver Phenomenal PR Results” on April 29 at PRSA Georgia’s annual professional development conference. Fortunately, I had two outstanding, energetic and highly entertaining professionals on the panel with me: Manu Muraro, marketing director at King of Pops, and Elyse Hammett, vice president […]

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    Is Your Identity a Declaration of Independence?

    by  • April 19, 2016 • On Communications Tools and Tactics, On Public Relations, On Public Relations Management

    (Here is an abridged version of a speech I delivered at the annual conference of the Counselors to Higher Education Section of the Public Relations Society of America on April 14, 2016 at the Royal Sonesta Hotel in New Orleans.) Back when our founding fathers, those seemingly omniscient wealthy white guys who articulated the principles […]

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    PR and the Myths of Marketing

    by  • August 10, 2015 • On Public Relations

    I was honored to receive an invitation from the Richmond, Va., chapter of the Public Relations Society of America (PRSA) to deliver a speech on the relationship between public relations and marketing. The invitation stemmed from my blog on this topic that first appeared here, then was picked up by PRSA and mounted on the […]

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    Promoting PR’s Value in Colleges and Universities

    by  • April 22, 2015 • On Public Relations

    Promoting PR’s Value in Colleges and Universities (Abridged and adapted from a speech made on March 14, 2012 at the College and University Public Relations Association of Pennsylvania annual conference at the Hotel Hershey in Hershey, Pa.) I’ve been asked to talk about how we public relations professionals navigate through these troubling times in American […]

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    The Art of Listening Taught by an Expert

    by  • October 16, 2012 • On Public Relations

    The greatest speaker on the subject of public relations I have ever seen was Pat Jackson. No one else has even come close. If Jackson, principal of his own PR firm and former president of the Public Relations Society of America (PRSA), was in the lineup at a conference sponsored by PRSA or the Council […]

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