Applying Old Theories to New PR Practice
by admin • September 6, 2012 • On Communications Tools and Tactics, On Public Relations
One of the theoretical underpinnings of behavioral public relations has long been the well established diffusion process of decision-making. Diffusion process, introduced in 1960 by Iowa State sociologists and economists George Beal and Joe Bohlen of Iowa State University , demonstrated how media and mass communication built awareness and interest in a subject or proposed […]
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