• Public Relations Legend Patrick Jackson on Effective PR

    by  • December 2, 2011 • On Public Relations

    The late Patrick Jackson, a legend in the public relations field, said this at his induction in 1997 as the first member of the Rowan (N.J.) University Public Relations Hall of Fame:

    “Effective public relations begins inside your organization. In a world of distant global communication and economics, remember that all subjects and issues are local.”

    Here’s what Jackson had to say at a 2000 meeting of the Counselors to Higher Education section of the Public Relations Society of America:

    “The role of the public relations professional is to intervene in anything that can affect trust and credibility in an organization. PR professionals must have the ability and willingness to make this intervention.”