In the early days of Web site development The Washington Post offered a piece headlined “Web Page Design: The I’s Have It.” Clever. All of the elements of a first-rate Web site begin with the letter “I.” The piece holds up for the most part.
- Interesting. “Good design attracts an audience, rich content brings them back,” the Post said.
- Informative. The story noted the importance of including dates on your content so readers will know they are looking at up-to-date information.
- Illustrative. The page should be graphical, but easy to read. Go easy on mixing fonts, the Post suggested.
- Interlinked. “Make extensive use of the network’s unique ability to zip readers off to related material,” the story said.
- Interactive. Include discussions or database queries as well as an e-mail link for feedback.
- Intuitive. Make navigation easy.
- Instantaneous. Be aware of delays that can be caused by large graphics or use of multimedia.
- Independent. Make your site independent of Web browsers. Design it so it is equally accessible to users of various browsers.