Tips and tactics that may be useful as you try to put the pieces together.
Throughout my career I have had the opportunity to scan hundreds, probably thousands, of cover letters and resumes. I got even broader exposure to letters and resumes when I handled the Job Placement Service for the Pittsburgh chapter of the Public Relations Society for a number of years while vice president for university relations at Carnegie […]
Read more →Strategic planning for public relations can be a tough, time-consuming and politically challenging assignment, particularly at a college or university. Because public relations, unlike most other administrative functions, involves itself with almost every aspect of an institution and addresses (when it is done correctly) all of that institution’s key constituencies, development of a viable and […]
Read more →If there was ever any doubt in your mind that Abraham Lincoln was the greatest of American presidents I suggest you read Doris Kearns Goodwin’s book, “Team of Rivals.” There are lessons in there for all us, especially public relations professionals. This wonderful and engaging work draws a compelling picture of a brilliant leader who […]
Read more →In this Feb. 18, 2011 interview hosted by the Counselors of Higher Education section of the Public Relations Society of America, Don Hale addresses the role of public relations in higher education with Amy Mengel of Read Media. (Please note: content may take some time to load…)
Read more →This checklist is from a presentation on what actually belongs in a PR professional’s job description done while vice president for university relations at Carnegie Mellon University. Does your job description include: Building relationships with external and internal audiences, publics and stakeholders? Building partnerships with on-campus colleagues? Supporting the goals and objectives of your institution? […]
Read more →Some ideas from Bob Nelson, author of “1001 Ways to Reward Employees,” on how managers can recognize employees for a job well done. Write at least five personal thank-yous on Post-It notes and hide them among an employee’s papers on his or her desk. Name a space after a worthy worker, such as the “Sally […]
Read more →When he left Stanford University after 30 years as director of the university’s news operation, Bob Beyers was recognized on the front page of The Wall Street Journal. His approach of handling and communicating the affairs of the university with the objectivity, aggressiveness and candor of an in-house journalist had earned him a national reputation. […]
Read more →Management and meetings expert Roger Flax has a remedy for those long meetings we all have to attend. Try standing up. “When you remove the chairs and donuts,” he says, “participants come right to the point. They don’t settle in and get overly relaxed. They’re not distracted by side-issue conversations with people sitting next to […]
Read more →It’s always been a tough assignment for college and university creative shops to garner the credit they deserve for the high-quality work they do. Something about professionals outside the academy being better somehow. So we enjoyed hearing this management strategy from a veteran of higher education public relations a decade or two ago, and it […]
Read more →If you are looking to fill a writing or editing position or even support jobs that require language skills in your public relations, marketing or communications office you may want to consider a simple battery of tests. A spelling test. Give the applicant 20 challenging words and ask her or him to select the misspelled […]
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