• Humorist Dave Barry on the Press Release

    by  • December 2, 2011 • On News Media and Media Relations

    The nationally syndicated columnist had this to say about the publicity staple:

    “A news release is an article that has been typed up by a public relations professional hired by a client who wants to get certain information published, which is then mailed out to several thousand newspapers, almost all of which throw it away without reading it. If you ever commit a really horrible crime and you want to keep it out of the papers, you should have a public relations professional issue a news release about it.”