• Patrick Jackson’s Nine Ways PR Affects the Bottom Line

    by  • December 2, 2011 • On Public Relations

    Gleaned from a speech by incomparable public relations guru and speaker Patrick Jackson, here are his “nine ways PR affects the bottom line.”

    1. Builds awareness and interest.
    2. Builds morale and increases productivity.
    3. Anticipates issues.
    4. Discovers opportunities.
    5. Eliminates executive isolation.
    6. Handles crises.
    7. Advocates and effects change.
    8. Advocates social responsibility.
    9. Influences public policy.