Patrick Jackson’s Nine Ways PR Affects the Bottom Line
by admin • December 2, 2011 • On Public Relations
Gleaned from a speech by incomparable public relations guru and speaker Patrick Jackson, here are his “nine ways PR affects the bottom line.”
- Builds awareness and interest.
- Builds morale and increases productivity.
- Anticipates issues.
- Discovers opportunities.
- Eliminates executive isolation.
- Handles crises.
- Advocates and effects change.
- Advocates social responsibility.
- Influences public policy.