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    An Award-Winning Approach to Client Perception?

    by  • December 2, 2011 • On Public Relations Management

    It’s always been a tough assignment for college and university creative shops to garner the credit they deserve for the high-quality work they do. Something about professionals outside the academy being better somehow. So we enjoyed hearing this management strategy from a veteran of higher education public relations a decade or two ago, and it [...]

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    For Careful Writers and Editors Only

    by  • December 2, 2011 • On Communications Tools and Tactics

    Some thoughts for careful writers and editors to ponder. Is there any good reason to say “utilize” instead of “use”? Does anyone know what “e.g.” and “i.e” mean? Why do football players always “sustain” injuries? It’s got to be a lot tougher than “suffering” them. Seems like it is always better to “reside” in a [...]

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    The Rarely Heard Quintuple Cliché

    by  • December 2, 2011 • On Culture

    We’ve always admired the work of Bill Conlin, one of the greatest baseball writers ever. So some years back, when Conlin covered a Philadelphia Eagles football game for the Philadelphia Daily News we were not surprised that he uncovered “the rarely heard quintuple cliché.” It came from defensive back Ray Ellis after the Eagles lost [...]

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    Misquoting Some of the World’s Most Famous Quotes

    by  • December 2, 2011 • On Culture

    We’ve all heard these famous quotes many, many times. “An eye for an eye.” “Necessity is the mother of invention.” “Put your best foot forward.” “Blood, sweat and tears.” “Money is the root of all evil.” One problem. They’re all wrong, points out William W. Craig of Tisdall Clark and Partners, Ltd. of Toronto. “An [...]

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    Top 10 Books for High Schoolers to Read

    by  • December 2, 2011 • On Culture

    A 1985 survey of principals and teachers in Chicago-area high schools produced this list of the top 10 books educators felt every high school student should read. Plays by William Shakespeare (various titles) “The Adventures of Huckleberry Finn” by Mark Twain The Bible “The Scarlet Letter” by Nathaniel Hawthorne “The Odyssey” by Homer “The Grapes [...]

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    How to Desk for Success

    by  • December 2, 2011 • On Culture

    Dr. William Jurma, a speech communication professor at Texas Christian University, once conducted a study of offices in Fort Worth, Texas. Here’s a summary of his findings. Wooden desks are a must. Forget metal or chrome. In and out boxes are out. A dark-colored phone is best. Beige is acceptable. A clean desk is not [...]

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