• On Public Relations Management

    Tips and tactics that may be useful as you try to put the pieces together.

    The Sole of a Shoestring Budget

    by  • May 11, 2016 • On Public Relations, On Public Relations Management

    (I was honored to be part of a panel on “Shoestring Budgets That Deliver Phenomenal PR Results” on April 29 at PRSA Georgia’s annual professional development conference. Fortunately, I had two outstanding, energetic and highly entertaining professionals on the panel with me: Manu Muraro, marketing director at King of Pops, and Elyse Hammett, vice president [...]

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    Is Your Identity a Declaration of Independence?

    by  • April 19, 2016 • On Communications Tools and Tactics, On Public Relations, On Public Relations Management

    (Here is an abridged version of a speech I delivered at the annual conference of the Counselors to Higher Education Section of the Public Relations Society of America on April 14, 2016 at the Royal Sonesta Hotel in New Orleans.) Back when our founding fathers, those seemingly omniscient wealthy white guys who articulated the principles [...]

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    Women Taught Me Leadership Lessons of a Lifetime

    by  • April 22, 2013 • On Public Relations Management

    Greatly enjoyed the Public Relations Society of America (PRSA) Senior Summit, the annual conference of PRSA’s Counselors to Higher Education section. I was honored to have the opportunity to participate on two April 17 panels, one on career transitions, the other on preparation for presidential changes. My remarks on career transition focused on the extraordinary [...]

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    The Gamble of a Presidential Transition

    by  • March 26, 2013 • On Public Relations Management

    Looking forward to participating in a panel discussion on presidential transitions at the annual meeting of the Counselors to Higher Education section of the Public Relations Society of America on April 17 in Washington, D.C. I’ve been fortunate enough to survive a number of leadership changes during my career, and I know it can be [...]

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    Constancy of Change a Fundamental of PR Practice

    by  • January 28, 2013 • On Public Relations Management

    The late George Harrison had it right in his song “The Light That Has Lighted the World” on his 1973 album, “Living in the Material World.” “It’s funny how people just won’t accept change,” Harrison sang, “as if nature itself they’d prefer rearranged.” In his international bestseller, “The Tibetan Book of Living and Dying,” Sogyal [...]

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