• On Communications Tools and Tactics

    Some examples of the challenges facing communicators engaged in this fundamental public relations activity.

    Is Your Identity a Declaration of Independence?

    by  • April 19, 2016 • On Communications Tools and Tactics, On Public Relations, On Public Relations Management

    (Here is an abridged version of a speech I delivered at the annual conference of the Counselors to Higher Education Section of the Public Relations Society of America on April 14, 2016 at the Royal Sonesta Hotel in New Orleans.) Back when our founding fathers, those seemingly omniscient wealthy white guys who articulated the principles [...]

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    It’s You, It’s Not the PowerPoint

    by  • March 20, 2014 • On Communications Tools and Tactics

    Once upon a time presentations were made without PowerPoint. Venerable public relations pros vaguely remember the ancient times when keyboards were essential parts of typewriters, facsimile machines were critical office equipment and people had conversations without pulling out their mobile phones to check Facebook or “tweet.” The finest conference presenter I have ever seen used [...]

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    Stop Wasting Time and Money

    by  • November 5, 2013 • On Communications Tools and Tactics

    Got another huge packet the other day. Several packets, in fact. They don’t all fit in a single inter-office envelope. They come in varieties of shapes and sizes, but they all have common characteristics. They are colorful. They are hugely self-serving. And they are an enormous waste of time, energy and resources. What should I [...]

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    Applying Old Theories to New PR Practice

    by  • September 6, 2012 • On Communications Tools and Tactics, On Public Relations

    One of the theoretical underpinnings of behavioral public relations has long been the well established diffusion process of decision-making. Diffusion process, introduced in 1960 by Iowa State sociologists and economists George Beal and Joe Bohlen of Iowa State University , demonstrated how media and mass communication built awareness and interest in a subject or proposed [...]

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