• Movies Remind of Life’s Constants

    by  • December 2, 2011

    Writer Samuel Taylor Coleridge noted a long, long time ago that enjoyment of fiction requires our “willing suspension of disbelief.” That, of course, was long before films and television hit the scene. This Internet list of “Things You Would Never Know Without the Movies” is proof of Coleridge’s adage. During all police investigations it will [...]

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    Annual Reports’ Credibility Not Based on Content

    by  • December 2, 2011

    In its “credibility index,” the Public Relations Society of America Foundation found that investors believe a company’s annual report is the most credible source of information about that company. Unfortunately, only about 8 percent of those surveyed actually read an annual report, according to The Wall Street Journal.

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    Public Relations in Films and on TV Isn’t a Pretty Picture

    by  • December 2, 2011

    Long-time friend Joe Biscontini, one of the funniest men we’ve met in the higher education PR business, has taught an upper-level undergraduate public relations course at Penn State University. As part of his introduction, he has used film clips from feature films and television to show his students how public relations people are typically portrayed [...]

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    Just Who Reigns in the Academic Pecking Order?

    by  • December 2, 2011

    A funny take on the academic pecking order shipped to us by Ann Curran, then editor of Carnegie Mellon Magazine. The Dean Leaps tall buildings in a single bound. Is more powerful than a locomotive. Is faster than a speeding bullet. Walks on water. Gives policy to God. The Department Head Leaps short buildings in [...]

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    Top 10 Things the President Thinks You Heard from a Reporter

    by  • December 2, 2011

    Thanks to Steve Infanti, former PR pro at Penn State University, for shipping us “top 10 things your president thinks were said the last time you spoke with a reporter.” I don’t need to interview anyone else. When you say that’s the way it is, I believe you. Can I take you to lunch? I [...]

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    Spin Doctor a Derogatory Term That Needs to Go, Dilenschneider Says

    by  • December 2, 2011

    Right there with “flack” on the list of derogatory terms for publicists and PR professionals are “spin doctor” and “spinmeister.” Nationally regarded PR guy Robert Dilenschneider took this on in a June 1, 1998, op-ed piece in The Wall Street Journal headlined “Spin Doctors Practice Public Relations Quackery.” “Spin is to public relations what pornography [...]

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    Bart Simpson Learns His Lesson

    by  • December 2, 2011

    Big fan of “The Simpsons” television program and one of the highlights, as fans well know, is the opening scene in which Bart writes the same sentence on the chalk board over and over as punishment. We had to scarf this highly abridged compilation of the best of Bart off the Internet. I will not [...]

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    Advice on Web Page Design from the Washington Post

    by  • December 2, 2011

    In the early days of Web site development The Washington Post offered a piece headlined “Web Page Design: The I’s Have It.” Clever. All of the elements of a first-rate Web site begin with the letter “I.” The piece holds up for the most part. Interesting. “Good design attracts an audience, rich content brings them [...]

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    Public Relations Legend Patrick Jackson on Effective PR

    by  • December 2, 2011

    The late Patrick Jackson, a legend in the public relations field, said this at his induction in 1997 as the first member of the Rowan (N.J.) University Public Relations Hall of Fame: “Effective public relations begins inside your organization. In a world of distant global communication and economics, remember that all subjects and issues are [...]

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    $1 Million for M&Ms or Research. Which One Gets the Media Attention?

    by  • December 2, 2011

    Classic story about the challenges and frustrations of the publicity business in the April 28, 1997, edition of The Wall Street Journal. Seems the James S. McDonnell Foundation, one of the nation’s leading philanthropic organizations, found it could not compete with M&Ms for press attention. The foundation mailed more than 500 press kits announcing a [...]

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