The late Patrick Jackson, a legend in the public relations field, said this at his induction in 1997 as the first member of the Rowan (N.J.) University Public Relations Hall of Fame: “Effective public relations begins inside your organization. In a world of distant global communication and economics, remember that all subjects and issues are […]
Read more →Classic story about the challenges and frustrations of the publicity business in the April 28, 1997, edition of The Wall Street Journal. Seems the James S. McDonnell Foundation, one of the nation’s leading philanthropic organizations, found it could not compete with M&Ms for press attention. The foundation mailed more than 500 press kits announcing a […]
Read more →We always liked this Wall Street Journal op-ed piece by Dickinson (Pa.) College Professor Christopher Francese on the insignificance of the U.S. News & World Report rankings to students seeking the best possible educational experience. In his article, “Rancorous College Rankings,” Francese gave six reasons why students should not care about the rankings. You are […]
Read more →Years back, we spoke at a national media conference in Bethesda, Md., and we offered up our “Top 10 Questions Most Frequently Asked of Media Relations Professionals in Higher Education.” Some people seemed to like it so we thought we’d reprise it. We have the most innovative curriculum in higher education. Why can’t we get […]
Read more →Kudos to James Kennedy, publisher of Executive Recruiter News, for this list of many terms you can use instead of that dread word, firing. Asked to resign Axed Canned Career assessment and re-employment Career transition Chemistry change Coerced transition Decruited Degrowing Dehiring Deployment Deselected Destaffing Discharged Dismissal Displacement Downsizing Excessed Executive culling Force reduction Fumigation […]
Read more →The New York-based public relations firm Porter/Novelli conducted a survey of 1,100 consumers in 1996 to determine the credibility of information sources, individuals, groups and institutions. The survey basically confirmed the declining credibility of the news media and the public’s lack of trust in big business and institutions. But one bright spot for higher education […]
Read more →We enjoyed reading these comments on the value of publicity by colorful Jerry Della Femina, then chairman, CEO and creative director of Jerry & Ketchum, Inc. They are taken from an article in Tactics, a Public Relations Society of America publication. “If you want to run an ad, it costs money. People look at ads […]
Read more →Jim Leyland, manager of the Detroit Tigers, says he dreams of settling in to the quiet world of public relations when he is through managing. When he managed the Pittsburgh Pirates, he told the Pittsburgh Post-Gazette’s Paul Meyer his “ultimate dream is to manage the Pittsburgh Pirates until I get out of managing. And then […]
Read more →Conducted a three-hour professional development session some years back with old friend and respected colleague Roger Williams of Penn State University. The session was titled “Climbing Out of Public Relations Hell,” and the participants were asked to develop a list of important tactics for PR folks to consider in enhancing the role of public relations […]
Read more →Some ideas from Bob Nelson, author of “1001 Ways to Reward Employees,” on how managers can recognize employees for a job well done. Write at least five personal thank-yous on Post-It notes and hide them among an employee’s papers on his or her desk. Name a space after a worthy worker, such as the “Sally […]
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